Their firms already stopped quoting in Word.
See how. →Integrates with the tools your firm already uses
The Problem → Solution
Stop writing proposals.
Start winning them.
Counsel turns your rate card, matter scope, and firm templates into a single luminous document — priced, branded, and ready to send in under four minutes.
| Attorney | Rate | Actual? |
|---|---|---|
| Partner (Sr) | $875 | ??? |
| Associate II | $445 | 2024? |
| Paralegal | $195 | old |
Three problems. One fix.
Wipe the fog off, section by section.
Every partner has a different template. Clients receive four different proposal formats in a single month.
One firm voice. Every proposal uses your locked brand system — fonts, colors, headers, and signature blocks auto-applied.
Associates copy rates from last year's spreadsheet. Partners override in red. No one knows which version went to the client.
Counsel pulls your current rate card, applies matter-specific adjustments, and locks in the numbers before any human can second-guess them.
You send a PDF and wait. Did they open it? Did the CFO see it? Was it forwarded to a competitor? You'll never know.
No read receipt. No response.
See exactly when your proposal was opened, how long each section was read, and who forwarded it — all in real time.
The Numbers Don't Lie
Compare: Your Current Workflow
vs. Counsel
Select your current tool. Watch your numbers.
Metrics based on aggregate data from 340+ law firms using Counsel, Feb 2026.
From the firms using it
The proposal is already
waiting for them.
We were losing pitches to firms half our size because their proposals looked like they came from a design agency. Counsel made ours look the same way — in the time it used to take me to find the right template.
I manage RFPs across six practice groups. Before Counsel, coordinating rates between partners took three days minimum. Now I generate a compliant, priced proposal in a single session and move on.
I used to quote from a spreadsheet on a sticky note. A client once asked if I could 'send something more formal.' I sent them a Counsel proposal that evening. They signed it before I went to bed.
Build Your First Proposal Free
No credit card. No onboarding call. Just your email, your practice area, and a proposal that looks like it cost $5,000 to produce.
Takes under 4 minutes. Your rate card stays private.